Here are seven steps to maximize your profit when selling your Walled Lake home (or any home in Michigan). After all that is what is all about. I want to put the most money in your pocket that you can.
- Appeal to the buyers emotions. Most home buyers buy on emotion....simply because they love your house. I have had people buy a house just because they love one room. It did not matter that everything else about the house made no sense. So make sure your home looks, feels and smells its best. Odors will kill potential home sales all the time. Burn a candle if you have cooked something that smells. The best ones are vanilla, chocolate chip cookie, or Cinnamon. Find the source of the mildew smell, fix the problem, and then use spray deodorizers to make the house smell fresh. A smoker's house discourages buyers. Clean the carpets, paint the walls, and smoke outside while the house is up for sale.
If you do not want to stage your house. Hire a professional stager. A staging professional is like a interior & exterior decorator for selling your home. They try to make your home look like a million bucks for as little as possible. When staging a home you are setting a mood. Like setting candles around the soaking tub, or setting your fine dishes on the formal dining table.
You may be competing with 10 to 100 other Wayne and Oakland County homes for sale. Buyers buy on emotion; make your home stand out. It needs to be the cleanest, freshest and cheeriest, and you'll have a much faster sale; at a higher price. Very seldom in my experience has any buyer bought a house on value alone.
- Bright light is the key. For maximum effect, turn every light on, even on a sunny day. Wash your windows. Open all window shades. Clean your light fixtures and put in higher wattage bulbs if you can. Change out heavy drapes and curtains for light sheers. Hire a window washer if you do not want to do it yourself. Let the sun in and keep those lights on. Leaving all your lights on for two hours costs pennies, and makes your home look larger and better.
- Read my home selling tips on curb appeal, and my in depth list on how to prepare your White Lake home for sale. Follow all the different tips. Ask me to come over and do a walk through. I have sellers that call me three to six prior to selling. They take the time to work on the homes issues. They will tell you that it was money and time well spent. So fix the little things like door handles, remove the clutter, and de-personalize your house. If your home is logically a good value, but a buyer doesn't feel warm and emotionally attracted to the home, it will not sell. If they feel the little, obvious things have not been taken care, then they think the big items have not been taken care of. Buyers buy on emotion, not logic. You'll want lots of people to say or think, "Wow! This is nice! I would like to live here!" More people love the ready to move in house than the fixer upper. In our day and time most people do not have both the skill and time to fix up a home. They would rather have one that they can move into with little or no work.
- Internet Marketing. In order to sell your home quickly you want to appeal to the biggest pool of buyers possible. You can't expect to sell a house quickly at the top price unless you get lots of buyers inside to see it. 90% of all home buyers start there search on the internet. Oakland County home buyers love looking at the pictures, the ease of searching, the speed of searching, and the ability to be anonymous. Your home will be on my company's website, and my multiple website. We are on the front pages in several categories. Our company website has been averaging over 5000 visitors a day. Then you are one several other websites that open to 300 different major portals (search areas for real estate) such as Yahoo, Trulia, Zillow, and AOL real estate. There are more than 500 homes competing with yours for attention. Your home must be exposed to buyers regularly and repeatedly to get a fast sale at a good price. Home showings help sell your home.
- Clean it up and remove the clutter A home that is not cluttered looks bigger and more spacious. Box up items that you are not using and store them somewhere else. Box up the nic-naks. Take them to your friends or families house. You want to make your house look like a model house. Open, spacious, clean, cheery, bright, and inviting.
- Internet & Non-traditional advertising. We will want you to put a listing flyer up at work and have your friends post one too. The more avenues your house is being shown on the better chance of getting an offer. f your home is in the first-time home buyer price range, a substantial portion of your marketing dollars should be aimed directly at first-time homebuyers. We regularly mail to apartment complexes and rental homes. This means advertising and marketing. Aggressive Target Marketing is another one of the things we do. Lots of buyers will buy your home for less than it's worth. The secret in getting top dollar is to find a buyer who is perfectly "matched" to your home. Right now, there are at least one buyer who would love to own your home, can afford it, and would pay a fair asking price; if only they knew about it! Some of these buyers may not even be thinking of buying yet, but if they knew about your home would love it! It takes a lot more than just a sign in the yard and an ad in the paper to market a home effectively. It has to be on several top internet sites to attract even more potential buyers. Aggressive target marketing will find those buyers! In areas other than the "Homes for Sale" classifieds or Sunday Open Houses.
- Constant exposure. Your home won't sell unless buyers know about it. To get top dollar, be sure to have your home repeatedly exposed to qualified, ready-to-buy buyers. You have to be ready to show your house at all times and make sure it is clean. Sellers who refuse showings to buyers usually lose that buyer. A Buyer has set up specific times to see houses. They don't revolve around your schedule. The refused showing is one less buyer looking at your home.
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